Sia Partners Investment Announcement

MEDIA RELEASE – Next Generation Consulting Firm Sia Partners expands to region, acquires E2E Business Transformation

AI and Technology
Published On
September 21, 2022

Company grows Western Canadian presence to provide next-gen digital solutions

September 15, 2022 (Edmonton Metropolitan Region) – Adding to the region’s expertise in innovation and artificial intelligence, Sia Partners ( is expanding its Western Canadian presence to the Edmonton region, the company announced.

The leading international independent management and artificial intelligence consulting firm will establish its new presence by acquiring E2E, a boutique consulting firm based in Edmonton. The 25-member team focuses on change management and business transformation with a client portfolio in energy & utilities, transportation, and government.

“These acquisitions are reflecting our reading of the shifts in the energy and mining markets due to the new geopolitical backdrop. Our ambition is to strengthens our positions in the mining sector, in Western Canada, but also in Western Australia, as we also recently opened an office in Perth,” said Matthieu Courtecuisse, Founder and CEO of Sia Partners.

According to Sia Partners, Carolann Regular, Founder and Managing Partner of E2E, will lead the Sia Partners’ Edmonton office and join the company’s Canadian Steering Committee.

“I’m thrilled to join Sia Partners and being part of a global network. I look forward to servicing my clients with new service capabilities. With the support of the group, I intend to build a Tier-1 consulting practice in the Edmonton region”, she said.

The Edmonton region’s strength in artificial intelligence has positioned it as one of Canada’s AI hubs and a core member of the Pan-Canadian AI Strategy, thanks to expertise from the University of Alberta and the Alberta Machine Intelligence Institute (Amii). This announcement joins the growing list of tech-related investments in the region, which includes investments from companies like Google, Amazon, Toyota, IBM, Volkswagen, and Microsoft.

“Brilliant minds are hard at work in the region where top-notch researchers and creators are collaborating to create opportunities in AI, research, emerging technologies, and more. This announcement is another example of growing investments in innovation that are finding a unique home in the Edmonton region,” said Malcolm Bruce, CEO of Edmonton Global.

About Edmonton Global:

The purpose of Edmonton Global is to radically transform and grow the economy of the Edmonton Metropolitan Region. We are a not-for-profit corporation founded by 15 municipalities that make up the Edmonton Metropolitan Region. Our focus is attracting foreign investment, helping regional businesses export with the world, enhancing our region’s global competitiveness, and bringing our region together with a unified voice to attract the attention and interest of investors the world over.


Contact Edmonton Global
Sherri Bouslama
Manager, Brand Strategy and Communications
+1 780 996 1524

Sherri Bouslama