forward slash title

MEDIA RELEASE: Second-annual forward/slash launches mass community engagement aimed at economic growth

Published On
November 6, 2023

November 6, 2023 (Edmonton Metropolitan Region) On November 2nd, the second annual forward/slash event brought together nearly 1,000 decision makers and leaders together to announce the launch of the forward/slash movement —a grassroots initiative aimed at accelerating economic growth, competitiveness, and wellbeing across the Edmonton region. Four industry-led task forces were announced – all focused on themes that will establish the Edmonton region as a global destination for investment 

forward/slash event

Each forward/slash task force will be working to capitalize on opportunities, address challenges, and implement strategies that will make the Edmonton region Canada’s: 

  1. fastest growing and most resilient economy; 
  2. most attractive and affordable region for youth; 
  3. smartest working and most adaptable workforce; and, 
  4. most connected and respected business community. 

These industry-led and outcome-focused task forces are being led by an advisory committee comprised of business leaders from the Edmonton region.  

Optimus SBR, the largest independent consultancy firm in Canada, has taken a special interest in advancing forward/slash in the Edmonton region. Through an inkind partnership with Edmonton Global, Optimus SBR is providing the implementation capacity needed to fully activate the movement. Optimus SBR will be supporting the task forces by providing project management and secretariat support. 

forward/slash event


“Last night, we witnessed the energy and commitment that the Edmonton region has towards this shared vision for our economic future. forward/slash is a force to inspire change, innovation, and community development. Now, it’s time to roll up our sleeves and work together to accelerate economic growth, competitiveness, and well-being across the Edmonton region. I have no doubt the forward/slash task forces will create a lasting impact over the next year—and beyond.”

-Malcolm Bruce, CEO, Edmonton Global

WATCH: Edmonton Global talks forward/slash

Edmonton Global’s Sherri Bouslama, Senior Manager, Brand Strategy & Communications joined ‘Global News at Noon’ on November 2nd to talk about what the forward/slash movement is and what it will achieve long term.

forward/slash Awards trophies: forward/together, forward/momentum, forward/thinking. Recipients are Entos Pharmaceuticals, Edmonton International Airport, and Air Products

forward/slash Awards 

The forward/slash event also included the first forward/slash Awards, celebrating organizations that exemplify the pillars of forward/slash: forward/thinking, forward/together, and forward/momentum. The recipients of the three newly established awards were Air Products, Entos Pharmaceuticals, and the Edmonton International Airport (YEG). To learn more about the award winners, click here.

About forward/slash  

forward/slash is bringing together regional leaders from across the Edmonton Metropolitan Region to unite behind a shared vision and work together to accelerate economic growth, competitiveness, and well-being across the Edmonton region. It is industry-led, and outcome-focused. With all of us rowing in the same direction, with all of us working in unison, forward/slash is creating an energy and pace that will be hard to beat in Canada – or anywhere. 

About Edmonton Global 

The purpose of Edmonton Global is to radically transform and grow the economy of the Edmonton Metropolitan Region. We are a not-for-profit corporation founded by 14 municipalities that make up the Edmonton Metropolitan Region. Our focus is attracting foreign investment, helping regional businesses export with the world, enhancing our region’s global competitiveness, and bringing our region together with a unified voice to attract the attention and interest of investors the world over. 

Media Contact

Sherri Bouslama  

Senior Manager, Brand Strategy & Communications  


Alyssa Linford