Their discussion highlighted the need for collaboration, both on a regional, and a provincial level, and how using a data-driven approach means we can be proactive and really targeted in how we are attracting investment into Alberta.
“It’s not good enough anymore to take a passive approach,” said Lynette. “We can’t waste resources chasing every shiny object or putting out vague marketing pitches on the assumption that investors will just come our way. Now is the time for us to get creative, aggressive, and targeted. That’s why Edmonton Global has developed strategies for targeting investment opportunities that reflect the assets we have, the things we do well, and the things the world is looking for now.”
Lynette also presented on this topic to the Realtors Association of Edmonton’s Housing Forecast event on January 13, 2021.
For nearly two decades, the Realtor’s Association of Edmonton’s Housing Forecast event has been one of the first of the year to share an economic outlook for the Edmonton Metropolitan Region. This year it was held virtually.
Using the analogy of the shift from analog to digital to streaming services, her speech outlined the importance of talent, innovation and technology adoption as key drivers for economic growth. The presentation included information about how the COVID-19 pandemic has both introduced shifts in the global economic landscape as well as accelerated global trends that existed pre-COVID.
“Shifts in the global economy mean that opportunities that were once a ‘sure thing’ for the Edmonton region, just aren’t anymore,” said Tremblay. “But these shifts have also opened new doors. We can now compete in areas where we couldn’t before. This is more than hope – these are concrete opportunities where we can compete to win. We’re taking a proactive approach so that when global investors begin unleashing their pent-up demand and start shopping for a new location – we’ll be ready.”
An opinion piece from Edmonton Global CEO, Malcolm Bruce outlining Edmonton Global’s new regional strategy for attracting foreign investment was recently published in the Edmonton Journal and can be found here and includes immediately investable opportunities across the Edmonton Metropolitan Region: