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Consider Canada City Alliance and Destination Canada Sign New Agreement to Promote Canada on the Global Stage

Published On
February 2, 2021

On February 2, 2021, the Consider Canada City Alliance (CCCA) and Destination Canada signed a new Memorandum of Understanding (MOU) to leverage each other’s networks and increase collaboration to help strengthen the profile of Canada among International audiences. This is the latest advancement in the long-standing relationshipbetween Destination Canada’s Business Events team and the CCCA.

While restrictions currently remain in place, including those for non-essential travel, this new agreement will focus on mid-to long-term opportunities such as cross-promotion at international events, as well as, in marketing collateral, the sharing of important economic data and greater access to each other’s networks and leaders. Through this agreement bothorganizations will be able to optimize future promotion of Canada’s potential for trade, investment and corporate events to international audiences and corporations.

The collaboration of the two organizations is a natural fit as their mandates are complementary. The CCCA unites twelve of Canada’s Economic Development Agencies to promote inward investment and trade from around the world in Canada and its cities. While Destination Canada’s Business Events team is proactively promoting Canadian destinations and centres of excellence across key economic sectors, in line with the Government of Canada, to attract targeted international events that are catalysts to economic growth and development.

Destination Canada’s Senior Director of Business Development, Economic Sectors, Virginie De Visscher, said, “This new agreement is a testament to our long standing relationship with the team at the CCCA. Leveraging each other’s networks, data and collaborating on cross-promotional projects will create tremendous opportunities, not only for both of ourorganizations, but for Canada as we showcase it on the International Stage as conditions permit. ”

“The Consider Canada City Alliance welcomes today’s announcement,” said Consider Canada City Alliance Executive Director Niloo Boroun. “Partnering with Destination Canada provides a significant new approach to reaching international companies, promoting Foreign Direct Investment in our cities and regions and ultimately advances conversations about Canada as a prime investment destination.”

Media Contacts:

Michael Marini
Consider Canada Cities Alliance 905-977-0883

Tess Messmer
Destination Canada

Consider Canada City Alliance (CCCA) Backgrounder

  • Established in 2011, the Consider Canada City Alliance (CCCA) is a network of Investment Promotion Agencies in Canada from coast to coast, working closely with national and international networks of partners to make Canada the preferred location for foreign investment.
  • A truly unique, one-of a kind network in the globe — quintessentially Canadian.
  • CCCA unites twelve of Canada’s largest Economic Development Agencies to promote Canada as a destination for investment around the world. The members stretch from the Atlantic coast in the East to the Pacific coast in the West and include:
    • Halifax
    • Québec City
    • Montréal
    • Ottawa
    • Toronto Region
    • Waterloo Region
    • Hamilton
    • London
    • Winnipeg
    • Calgary
    • Edmonton
    • Vancouver
  • A greenfield investment is a type of foreign direct investment (FDI) in which a parent company creates a subsidiary in a different country, building its operations from the ground up. In addition to the construction of new production facilities, these projects can also include the building of new distribution hubs, offices, and living quarters.
  • 60% of Canada’s population dwell within the 12 CCCA municipal regions.
  • 65% of Canada’s GDP derives from the 12 CCCA municipal regions.
  • The 12 CCCA municipal regions are responsible for 83.4% of Canada’s GDP growth.
  • Over the fiscal year 2014-2019 period, Global Affairs Canada (Federal Government) facilitated 746 investment projects representing a value of $54.2 billion and creating over 31,790 jobs. Of these investments, 632 (85%) of them were in locations covered by CCCA members.
  • In 2019 alone, CCCA members closed 341 projects which created 23K jobs with an investment value of $4.9B