Purpose and Reporting Structure of the Role

As the Digital Marketing Manager, you’ll be working as part of our marketing and communication team in the day-to-day execution of our marketing plans and play a key role in attracting international investment to the Edmonton Metropolitan Region. Understanding and developing web environments, audience personas, building journey maps, and designing automation campaigns and segmentation strategies will be core activities of this role. We use Salesforce Marketing Cloud and Pardot to ensure our activities are trackable and always improving. The ideal candidate has a strong mix of experience in the marketing functions of CRM, SEO and SEM, designing segmented campaigns, UX, and web design. 

Reporting to the Director, Marketing and Communications, you will be responsible for continuously developing and improving email marketing campaigns, optimizing existing campaigns, campaign analysis, and report creation. The ideal candidate will have a strategic, analytical, and collaborative mindset with the ability to manage projects, bring people together, and inspire confidence in a digital approach to marketing.

Responsibilities

• Partner with a cross-functional team to create marketing programs that support and account-based marketing approach.
• Own the segmentation, scheduling, and sending of investor-focused email, mobile, and web campaigns.
• Provide expertise in marketing automation processes and campaign management including planning, execution, testing and reporting for marketing automation campaigns (including inbound, lead nurturing, lead scoring and lead management).
• Partner with colleagues to drive the strategic adoption of Salesforce and Pardot and successfully manage the day-to-day technical development of data integration, strategic data extracts, and email automation.
• In partnership with our research and market intelligence team, oversee email database integrity, hygiene, and growth.
• Assist in development of responsive, best-in-class, and segmented email templates.
• Aid in managing email deliverability, subscription management, and compliance with policy on opt-in/out.
• Oversee new data and advise on data use for targeting, personalization, configuration, strategy, and reporting.
• Analyze data from analytics and assist in implementation improvements.
• Identify areas of improvement and make actionable recommendations to increase operational efficiencies and internal user adoption.
• Develop documentation of current processes and future enhancements.
• Build and maintain working relationships with business development, research and market intelligence, strategy and innovation, the region’s economic development network, and vendors.
• Provide reporting and analysis on program performance data and funnel attribution.
• Monitoring and continually improving campaigns (iteration, A/B testing, etc.).
• Stay abreast of current marketing automation trends, best practices, and strategies.
• Collaborate on enriching the content, experience, and performance of Edmonton Global’s web presence. 
• Support the activities of Edmonton Global as required within a team-based culture.

Qualifications

The successful candidate will be an adaptive and dynamic individual comfortable working in a fast-paced organization and embody Edmonton Global’s core values: integrity, collaborative, empowered, transformative, and invested.  

The following skills, experiences and aptitudes will also be required.

Education and Experience:

• A bachelor’s degree in marketing, business or related field is preferred.
• 4+ years of digital marketing experience.
• Strong experience in Salesforce/Pardot would be an asset.
• Proficiency in Microsoft Office programs.
• Motivated self-starter with optimistic outlook that can collaborate and work effectively in a close team dynamic focused on supporting multiple teams.
• Must have excellent communication skills, both verbal and written.
• Must have ability to multi-task in a demanding/quick turn environment.
• Requires hands on strategic execution.
• Must have excellent organizational skills and attention to detail.
• Knowledge of email marketing best practices.
• Creative problem solver and who can effectively collaborate with a range of stakeholders to successfully accomplish goals. 
• Proficiency in languages beyond English would be an asset. 
• Knowledge of web traffic management tools (Google analytics, Google ads).
• Analytic mindset for targeting the appropriate population and understanding their behaviours.
• Demonstrated experience with a CRM and web automation tool is essential (Salesforce, Pardot, Marketing Cloud, Tableau, etc.).
• Innovative, creative and results driven.

Requirements of the Position

• A valid driver’s license in good standing. 
• A valid passport as travel regionally, nationally and internationally may be required.

Compensation

Will be competitive and based on skills and experience.

Application Process

Please email us at aborman@edmontonglobal.ca noting “Application: Digital Marketing Manager” in the subject line, with your cover letter and resume attached by Friday, December 11.  

We thank all applicants for their interest, but only short-listed applicants will be contacted. If you have questions about the process or the position, please contact our Office Manager at aborman@edmontonglobal.ca.

Edmonton Global is an equal opportunity employer and we value the diversity of people and communities. We are committed to an environment that is inclusive and barrier free. If you require accommodation during the hiring process, please inform us in advance to arrange reasonable and appropriate accommodations.

Three new measures have been introduced to help individuals pursue Canadian study and work opportunities amid the coronavirus pandemic.

Canada has just announced three major measures to help individuals who wish to pursue Canadian education and work opportunities.

In a news release just issued on its website, Immigration, Refugees and Citizenship Canada (IRCC) has introduced the following three new measures on Post-Graduation Work Permit (PGWP) eligibility for international students pursuing their Canadian educational programs online due to the coronavirus pandemic.

• Students can now study online while overseas up until April 30, 2021 with no time deducted from the length of their PGWP, so long as they complete 50 per cent of their studies in Canada.
• Students who have signed up for a program that is 8-12 months in duration with a start date from May to September 2020 will be able to complete their entire program abroad and still be eligible for a PGWP.
• Students who enrolled in a program with a start date between May and September 2020 and study online up to April 30, 2021 and who graduate from more than one eligible program may be able to combine the length of their programs of study when they apply for a PGWP, as long as 50 per cent of the studies are completed in Canada.

The PGWP is highly coveted among individuals who wish to study in Canada. After a student completes an eligible program at a Canadian designated learning institution (e.g., a university or college), they can obtain a PGWP for a maximum duration of three years. The ultimate duration of the PGWP depends on the length of time the individual studied at a Canadian DLI.

The PGWP enables these former international students to then work for any Canadian employer. Former students hoping to become Canadian permanent residents seek to harness the work experience they gain to enhance their Canadian immigration chances.

Gaining Canadian work experience can make individuals eligible for certain immigration pathways such as Express Entry‘s Canadian Experience Class program. It can also provide them with additional points under Express Entry’s Comprehensive Ranking System.

Because of the pandemic and Canada’s current travel restrictions, many international students are not able to enter Canada at the moment. This has been problematic for a number of reasons. One such reason is that prior to the pandemic, distance learning could not count towards PGWP eligibility.

This changed shortly after the pandemic when IRCC made a series of announcements to enable online learning to count towards PGWP eligibility. The last major announcement came in May when IRCC stated online learning obtained up until December 31, 2020 could be counted when eventually applying for a PGWP.

In order to be eligible for these measures, students need to have submitted a study permit application before starting a program of study in the spring/summer/fall 2020 semester or for the January 2021 semester. Students must be eventually approved for a study permit.

IRCC concluded its news release by saying that Canada’s COVID-19 related restrictions will be eased based on progress made in Canada and abroad in containing the coronavirus’ spread. IRCC will continue to monitor the Canadian and international situation as it explores additional changes to make.

Consider Canada City Alliance Inc. | www.considercanada.com 

Proposal to Government of Canada from Consider Canada City Alliance on the impact of COVID-19 on FDI activities in Canada  

Attention: 

Hon. Bill Morneau, Minister of Finance 
Hon. Navdeep Bains, Minister of Innovation, Science and Industry 
Hon. Mary Ng, Minister of Small Business, Export Promotion and International Trade
Hon. Melanie Joly, Minister of Economic Development and Official Languages 

Background: 

The Consider Canada City Alliance Inc. (CCCA) unites twelve of Canada’s largest Economic Development Agencies to promote investment around the world where upwards of 85% of all net new GDP growth is occurring in the major urban centres in Canada. The members stretch from the Atlantic coast in the East to the Pacific coast in the West and include Halifax, Quebec City, Montreal, Ottawa, Toronto, Waterloo Region, Hamilton, London, Winnipeg, Calgary, Edmonton, and Vancouver. 

The members strongly believe that metro regions/cities play an increasingly critical role in global economic flows and that a nation’s value proposition for trade and investment is best presented through an integration of the efforts at the national and regional levels. Ultimately investor decisions are made by the company at a local level. CCCA is unique in the world in its capability to have twelve regional/city level economic efforts and the national government collaborate and cooperate in presenting Canada’s value proposition to foreign investors. We emphasize Canada’s financial and political stability, and cost competitiveness and the talent and innovation capacity in our member. 

Issues & Anticipated Impacts: 

The coronavirus (COVID-19) outbreak has and will continue to have a significant impact on investor confidence, directly impacting the mandates of CCCA members in attracting foreign investment. According to a UN Conference of Trade & Development report published on March 8th, COVID-19 has been estimated to reduce foreign direct investment (FDI) by 5%-15%. The UN trade body warns that flows may hit their lowest levels since the 2008-2009 financial crisis, should the pandemic continue throughout the year. 

All CCCA members are experiencing immediate effects of COVID-19 on their FDI programs and anticipating long-term effects that will impact annual metrics by 50% or more with many active projects put on hold or halted altogether and members expressed concerns sustaining long-term opportunities in their pipelines. Competition for FDI has become increasingly intense; the post-pandemic reality will heighten the level of competition as our international counterparts look to ignite their recovery process in a vastly changing global market setting. Consider Canada City Alliance Inc. | www.considercanada.com 

Our membership has developed a set of recommended measures for consideration: 

1. Local Direct Investment 

As the global impact of COVID-19 unfolds, there are actions that will assist in driving stimulus in the domestic market space. This focus on local will make Canada significantly more globally competitive. Three recommendations are: 

• Eliminating Inter-provincial Trade Barriers – The Conference Board of Canada indicates a potential GDP growth of 4% by developing Canadian supply chain opportunities for SMEs. With less than 15% of Canadian companies established as exporters, the potential for regional business growth is strong. 
• Infrastructure – Labour Force slack is a significant concern. Infrastructure projects need to be focused on mass employment which may mean pivoting labour from one sector to others with higher needs. It also means investing in what will make Canada more globally competitive to attract investment: traditional investment; in airports, ports (coastal & inland), rail and road (twinning the entire trans Canada as an example); and, future need such as 5G or 6G networks. 
• Accelerating SuperCluster Activation – We support the Federal call and the recent enhancement to the Advance Manufacturing SuperCluster (NGen) to accelerate the activation of the SuperClusters. We support the consideration of additional net new SuperClusters. This will result in enhancing the Value Proposition globally in Investment attraction by building more regional capability. 

2. Creation of FDI/Trade Steering Committee 

Coordination with the federal government’s, respective departments, agencies and staff will be critical in the economic recovery of our country. CCCA members represent over 85% of Canada’s economic activity; with the collective strength and coordination of Canada’s 12 largest economic regions, the federal government can benefit from having a direct line into recovery efforts and investor confidence. We recommend regional representation from CCCA membership in addition to staff from PCO, ISED, Health Canada, Ministry of International Trade, Global Affairs Canada and Invest in Canada, as members of this committee, virtually meeting initially on a weekly basis. With a mandate of navigating the post-COVID19 stabilization and recovery efforts and a strong return to international markets. 

3. Enhancing the Federal Impact 

Successful foreign investment deals are strongly dependent on close collaboration with all levels of government. CCCA members continue to play an integral role in Canada’s efforts to increase investment and trade globally. At the core of its values, our members believe that regions/cities play a critical role in the Consider Canada City Alliance Inc. | www.considercanada.com 

global economic flow and are the best representative of the unique value propositions for inbound investment and trade in Canada, represented by each of these regions. The federal government has a few tools available in supporting these efforts; below is a list of recommended modifications, enhancement of existing tools and creation of new ones: i. Re-directing approved CanExport funding 

With outbound travel suspended indefinitely, lead generation and travel activities related to CanExport funding will not be fully activated. Members would like to see approved program funding re-directed to other project components, such as research, travel, training or marketing material with consideration given to waiving the requirement of matching funding. 

• FDI retention funding 

Redirect CanExport funding or create a new support system to support FDI retention within member regions. As the economic hardships resulting from this pandemic begin to spread globally, there is concern amongst the members that established multinationals may look to reduce their global footprints and shutdown satellite sites.

• Further Investment in remote tools 

Programs to provide training and a better understanding of how to fully use new tools for remote FDI activities that could better position our members and their staff once international attraction activity resumes. Purchasing FDI data and recruitment tools are a costly expense to organizations, CCCA has been in contact with Invest in Canada previously to act as a wholesaler for these data sets. 

• Investment in creating Marketing & Communication tools 

Our members believe a united Canadian front will continue to be key for the success of this alliance and continued investment into Canada. This crisis can act as an opportunity for creation of a harmonized Canadian message. In collaboration with in Invest in Canada create digital marketing material will allow members to push the investment message and Canada as the best destination for investment. 

• Canada Emergency Wage Subsidy 

Most foreign companies CCCA members attract to Canada tend to incorporate as a non-Canadian Controlled Private Corporations (non CCPC) we need clarification on the whether non-CCPC will be eligible for the recently announced wage subsidy. If they are not included it would be counter intuitive to our joint efforts to attract these companies, and upon an unforeseen global pandemic they are not captured by any country – either their home country or Canada – for financial assistance. We would strongly recommend including non-CCPC companies, particularly those with North American HQ located in Canada, into the Canada Emergency Wage Subsidy program. Consider Canada City Alliance Inc. | www.considercanada.com 

Supporting FDI in the post-pandemic economy: 

Members would like to work with the Government to build a better understanding of the new “normal” for FDI and to address adapting existing FDI funding programs to provide greater flexibility on the use of funds while reducing reporting administration. Discussions should also include alternative FDI funding programs specifically focused on supporting investment attraction activities during the recovery period. These pan Canadian programs could include incentives, training, marketing support and targeted competitive measures. BRE programs and investments become critical in stabilizing and rebuilding our economy by holding and developing the interests of foreign multinationals in Canada. 

Canada has always been a safe and prosperous nation for foreign investment. We believe the state of FDI in Canada will depend on how we commercially pivot from the COVID-19 pandemic with clear emphasis on domestic economy to restore and build on the confidence of foreign investors who have already made commitments to our economy while pursuing new investment opportunities. CCCA provides these recommendations to open an urgent dialogue to work together and activate the right blend of deliberate measures to ensure a bright future for Canada. 

Sincerely, 

CCCA Members 

Wendy Luther, President and CEO | Halifax Partnership 
Carl Viel, President and CEO | Quebec International 
Stéphane Paquet, President and CEO | Montreal International 
Mike Tremblay, President and CEO| Invest Ottawa 
Mark Cohon, Chair | Toronto Global 
Tony La Mantia, President and CEO | Waterloo Regional Economic Development Corporation 
Norm Schleehahn, Director| Invest in Hamilton 
Kapil Lakhotia, President and CEO | London Economic Development 
Dayna Spiring, President and CEO | Economic Development Winnipeg 
Mary Moran, President and CEO | Calgary Economic Development 
Malcolm Bruce, CEO | Edmonton Global 
Eleena Marley, Acting CEO | Vancouver Economic Commission 

CCCA contact: Niloo Boroun, Executive Director | niloo@considercanada.com | 416-689-2304 

The City of St. Albert and QuadReal Property Group are pleased to announce the development of a 600,000 square foot distribution facility for the exclusive use of Uline, North America’s leading shipping supply specialist, at Anthony Henday Business Park (AHBP) in St. Albert. The project will break ground in 2020 and will welcome nearly 100 employees when the facility opens in 2021.

“This is a significant indication of confidence in St. Albert and we are pleased to welcome Uline to our community,” says Mayor Cathy Heron. “It signals that municipal investment in infrastructure will reward us with new businesses, diversified economy and help us achieve our desired taxation split.”

Uline is the leading distributor of shipping, industrial and packaging materials to businesses throughout North America. It is a family-owned company with a focus on providing excellent service, significant inventory and quality products. Uline offers same-day shipping on over 37,500 products from their 812-page catalog and state-of-the-art eCommerce website.

“QuadReal is thrilled to welcome Uline to AHBP,” says Carly Zapernick Manager of Development at QuadReal Property Group. “We worked closely with Uline to develop a unique property to meet their needs—not only for their Western Canada distribution centre. We look forward to further collaboration with companies of this calibre to fuel future industrial and commercial development both here in St. Albert and throughout the region.”

 “We are excited to have the opportunity to contribute to the vibrant and bustling community of St. Albert,” says Branch Manager of Uline, Paul Symonds. “We look forward to opening the new facility, and remain committed to investing in our employees, facilities and technology to support our growing customer base.”

AHBP is a 111-acre business and industrial park located at the intersection of Ray Gibbon Drive and Leclair Way in St. Albert, with lands available for future commercial and industrial development.

The situation across Canada, Alberta, and our region is changing rapidly. As of March 16, we have requested that staff work from home. All travel by our team has also been halted and international travel has not occurred within the past 14 days.

Unless absolutely necessary, all meetings will now be hosted virtually rather than in person. Should a meeting be required to proceed in-person, we have instituted a hand washing protocol before and after meetings, will be taking extra precautions to wipe down surfaces on a regular basis, and will be requiring social distancing. We will continue to keep careful watch on this and follow the advice of the Government of Canada and the Province of Alberta, knowing that this is a fluid situation. 

Edmonton Global has the systems and processes in place to ensure we continue to function as a high-performing team regardless of where we are individually based. As we move forward, we will be sending out updates about future meetings with partners so that collectively we continue to drive the kinds of results we are all striving for.

We will also be sharing updates as they relate to our business continuity.

Please follow us on social media and we will endeavor to provide timely and meaningful, business-focused updates.

Our team is committed to doing our part to help limit the spread and flatten the curve of Covid-19. While we are changing the way we are delivering, we remain incredibly focused on delivering results and working on behalf of our community to drive growth and investment.

We are all in this together. Thank you.