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News

TRADE HEROES: RUNWITHIT Synthetics

Published On
January 10, 2024
The “Trade Heroes” series highlights Edmonton Region companies who have ‘exportitude’ — the mindset and commitment to think…

TRADE HEROES: Grengine

Published On
January 9, 2024
The “Trade Heroes” series highlights Edmonton Region companies who have ‘exportitude’ — the mindset and commitment to think…

TRADE HEROES: Bee Maid Honey

Published On
January 26, 2024
The “Trade Heroes” series highlights Edmonton Region companies who have ‘exportitude’ — the mindset and commitment to think…

TRADE HEROES: Tumbler and Rocks Cocktails

Published On
February 9, 2024
The “Trade Heroes” series highlights Edmonton Region companies who have ‘exportitude’ — the mindset and commitment to think…

TRADE HEROES: Future Fields

Published On
September 27, 2024
The “Trade Heroes” series highlights Edmonton Region companies who have ‘exportitude’ — the mindset and commitment to think…

TRADE HEROES: Wild Prairie Soap Company

Published On
May 31, 2024
The “Trade Heroes” series highlights Edmonton Region companies who have ‘exportitude’ — the mindset and commitment to think…

Events

Trade Mission: Hannover Messe 2025

March 31, 2025

Edmonton Global and the Government of Alberta are pleased to invite you to attend Hannover Messe 2025 as either an exhibitor or member of the walking…

Trade Mission: Infrastructure Mission to India

November 1, 2023

A flag with a blue circle in the middle.
India’s largest trade show for the renewable sector and urban infrastructure encompassing a number of opportunities for Alberta companies.

Trade Mission: Arab Health 2025

January 27, 2025

The Government of Alberta, Edmonton Global, and Calgary Economic Development are pleased to invite you to attend Arab Health 2025 as either an exhibi…

Trade Mission: FOODEX Japan 2025

March 11, 2025

What is FoodEx? FoodEx Japan is Asia’s largest and most influential international food and beverage exhibition, attracting over 85,000 buyers, indu…

Ecosystems

Export Development Canada

Services
Description

The Export Development Canada is a Crown corporation that is dedicated to helping Canadian businesses of all sizes succeed on the world stage. They help equip businesses with tools – trade knowledge, financial solutions, equity, insurance, and connections – to grow their business with confidence


Address
150 Slater Street, Ottawa, Ontario K1A 1K3, CA

Export Development Canada

Services
Description

TAP is an innovative program designed to help small- and medium-sized enterprises gain knowledge and a network of contacts to unleash their export potential. Offered through a series of online workshop sessions with trade and industry experts, Canadian business leaders learn to overcome export barriers and reach new markets faster.


Address
150 Slater St., Ottawa, ON K1A 1K3

Team and Board

Franziska Middrup

Trade & Investment Coordinator

Franziska “Franzi,” was born and raised in Germany, but has always harboured a profound fascination for Canada. Her diverse background in tourism, sports, project management, and trade show organization has given her the opportunity to work in the Yukon, then Toronto, and now she finds herself in the Edmonton Region. As Edmonton Global’s Trade and Investment Coordinator, Franzi leverages her diverse skillset to support the work of the Trade and Investment team. Outside of work, Franzi thrives in participating in a wide range of outdoor activities, whether hiking, skiing, paddling, or biking, she seizes every opportunity for adventure. Franzi is proud to call the Edmonton Region home because of the boundless potential for both personal and professional development, coupled with its strong sense of community.

LinkedIn
LinkedIn

Rohan Sharma

Trade and Export Development Intern

Rohan is rejoining the Edmonton Global team as a Trade and Export Development Intern this summer. He recently completed his Second year of a degree in Economics at the University of Alberta. During his six years attending an international school in New Delhi, Rohan captained both the JV and Varsity baseball teams and had the opportunity to travel to over 60 cities which sparked his interest in the world of international trade. He is excited to expand his knowledge and skills in the field of international trade during his internship. Rohan loves the city of Edmonton as he was born and raised here, and with a passion for the industry and a dedication to learning, Rohan is eager to contribute to the success of Edmonton Global. In his free time, you can find him playing 18 holes at a local golf course! 

LinkedIn
LinkedIn

Mustafa Sahin

Executive Vice President, Investment & Trade
A man sitting on a couch in a hotel lobby.

Mustafa Sahin is a senior international business and economic development leader with 28 years of experience in trade and investment, sales, and marketing. Sought after for his investment and trade knowledge, Mustafa is a Canadian thought leader who attracts interest to Canada while also bringing Canadian brands to international markets.

LinkedIn
LinkedIn

Jeffrey Sundquist

Board Member
Jeffrey Sundquist

Jeffrey is a former senior diplomat appointed to the High Commission of Canada in London as representative to the United Kingdom and Northern Ireland for trade and investment and the European Union, where he represented the trade and policy interests of the Province of Alberta. In this role, he successfully promoted trade and investment for the province and managed Alberta’s reputation across Europe as a responsible developer of its natural resources. He has worked internationally throughout his professional career conducting business in Europe, the Middle East, North Africa, Asia and the United States.

Manisha Arora

Director of Trade
Manisha Arora sitting on a chair in a lobby.

Manisha has long had an interest in travelling and seeing the world and has called the Edmonton Region home for 14 years and counting. Her wanderlust steered her to study International Relations at the University of Calgary, which has since given her the opportunity to represent the province of Alberta around the world. Naturally collaborative, she is passionate about building networks and guiding people toward achieving a greater goal. Over the last decade, she has been instrumental in expanding Alberta’s role on the international stage and supporting local companies in seeing their export potential. As Edmonton Global’s Director of Trade, Manisha is excited to grow the already vibrant export ecosystem of the Edmonton Metropolitan Region. Outside of work, you can find Manisha with her family, enjoying a book, or planning her next adventure.

LinkedIn
LinkedIn

Adam O’Brien

Board Member

Adam is the Founder and CEO of Bitcoin Well, the first publicly traded Bitcoin ATM company globally. He is recognized as a true visionary in the field and strives to bring bitcoin to the mainstream, making it easy, approachable, and accessible for all. Adam is a leading advocate for education, consumer protection, and financial services decentralization.