***This event is past, however, you can find the recording and other information on this event HERE ***
Exploring the Edmonton region’s competitiveness
This webinar will outline the opportunities that exist for investment in pulse protein fractionation in the Edmonton Metropolitan Region.
Edmonton Global has recently commissioned the development of a business case by EY outlining the Edmonton region’s competitiveness in this sector including an evaluation of the anticipated benefit, cost and risk of the opportunity. This webinar will provide an overview of the analysis.
Globally, plant-based protein is one of the single fastest-growing food and agri-food sub-sectors. In 2019, the retail market for plant-based protein in the United States grew by 31%, to a total of $6 billion. Historically, soybeans were the top protein source, but innovations have made pulse-derived protein (peas, beans, lentils) much more popular and palatable. This trend is anticipated to continue. By 2022, the global demand for plant-based protein is anticipated to reach $14.2bn.
WHAT ATTENDEES CAN EXPECT TO LEARN
- Strategic context – An industry perspective on how the Edmonton region compares to other jurisdictions in regard to competitiveness for this sub-sector and our unique value proposition including:
- Logistics and access to market
- Talent & research expertise
- Existing infrastructure
- Economic analysis
- The anticipated return on investment
- Projected cost savings in the Edmonton region relative to other jurisdictions
- Financial case – Identification and analysis of key business costs including:
WHO SHOULD ATTEND
Investors interested in plant protein fractionation and want to learn about the competitive analysis of the Edmonton Metropolitan Region.
Julianne Curran, VP, Market Innovation, Pulse Canada
Pulse Canada is the national association representing growers, traders and processors of Canadian pulses (dry peas, beans, lentils and chickpeas). Julianne will speak to some of the reasons why Canada has emerged as a global leader in pulse exports and a hub for pulse value-added processing, including milling and fractionation. Julianne leads the development and implementation of market development and supporting research strategies for the Canadian pulse industry, and facilitates collaboration and coordination related to market development with member stakeholder groups.
Jeff Stromdahl, Manager, Trade Development at the Port of Prince Rupert
The Port of Prince Rupert is Canada’s leading edge port. With the distinct advantage of being the closest North American port to Asia by up to three days, the Port of Prince Rupert is uniquely positioned on the shortest trade route between the world’s most dynamic economies – an ideal location to serve shippers and producers, facilitate trade and grow the Canadian economy. Jeff will speak to how the Edmonton region is connected to the Port of Prince Rupert and how that is a distinct advantage to companies looking to export their products to a global market.
Ahmad Yehya, President, CEO and Co-founder, Nabati Foods Global Inc.
Ahmad co-founded Nabati Foods in 2014 with his partner. The pair created Nabati with a vision to develop delicious, whole, natural plant-based foods for health-conscious individuals, that could be used in foodservice and also sold via both grocery and industrial channels. Ahmad leads the management team and is directly involved with all aspects of the business including managing daily operations and research & development for the rapidly expanding company. An electrical engineering graduate with an MBA from Syracuse University, Ahmad previously worked in the medical devices industry as a field engineer.
Scott Exner, Agriculture and Food Lawyer, MLT Aikins LLP
Scott sits on the board ot the Plant Protein Alliance of Alberta, the Alberta Food Processors Association and the Alberta Government’s Red Tape Reduction Panel for Food and Agriculture. Scott has been recognized in the Top 50 Influential Individuals in Canadian Agriculture by Canadian Western Agribition. He has assisted international agribusiness companies expand their operations into Canada and has been consistently recognized by Chambers Canada as a leading food and agribusiness lawyer in Canada.
Raminder Cheema, Executive VP, Operations
Raminder is VP of Operations for Agrocorp Processing Ltd., a leading global agri-commodity trading and processing company specializing in the physical trading of agricultural commodities such as pulses, wheat, rice, oilseeds, sugar, cotton and edible nuts. With a global presence of 21 offices in 12 countries and customers in more than 30 countries, Agrocorp’s trade volumes include more than nine million metric tonnes of commodities, with revenues exceeding three billion USD. Raminder has a solid understanding of the Canadian plant protein sector having managed the construction and operations of dry pea protein extraction plants in Canada for nearly a decade.