Traci Bednard BA, PLD

Traci Bednard is Vice President Market Development for Edmonton International Airport. In this executive role, she leads the planning and implementation of corporate strategies to develop passenger and cargo air services, as well as the sales and communications for the company and its various lines of business through EIA’s We’ll Move You brand promise. This includes work around the world to promote our region’s international positioning and business attraction to the Edmonton Capital Region.

Over her tenure with the airport, Traci has led a number of portfolios for the company including human resources, customer services, operational improvements, rebranding and positioning of Edmonton Airports, and the establishment of a Passenger Experience department.

In addition to a Bachelor of Arts degree (Political Science and English), which she earned from the University of Alberta, Traci completed the Public Relations program at Grant MacEwan University, and the Business Leadership Program (PLD) from Harvard Business School.

Traci contributes to a number of boards and committees in her community, including the Covenant Health Foundation Board, Canada China Business Council, and Edmonton Strategic Tourism Advisory Council. She also participates as a member in a wide variety of organizations including the International Association of Business Communicators, and the International Women’s Forum.